Nº 01 — THE DESIGNER
Hi, I'm Alex. I believe design should be loud, clear, and unapologetic.
I'm a multidisciplinary designer and creative director based wherever my laptop is. For the past decade, I've been helping brands find their voice by breaking a few rules and using a lot of color.
When I'm not pushing pixels or arguing about typography, I'm probably hunting for vintage design books, drinking too much iced coffee, or trying to convince my clients that hot pink is a neutral.
AR
(PLACEHOLDER HEADSHOT)
“
Good design makes you look. Great design makes you feel something.
— ALEX RIVERA
Nº 02 — MY APPROACH
Strategy meets play.
I don't believe in boring solutions. Every project starts with rigorous strategy—understanding the audience, the goals, and the landscape. But once the foundation is set, that's when the play begins. I look for the unexpected angles, the vibrant color combinations, and the typographic choices that make a brand impossible to ignore.
My process is highly collaborative. I don't go away for a month and reveal a finished product; we build it together. I want my clients to feel as energized and excited about the creative process as I am. We iterate, we experiment, and we don't stop until it feels exactly right.
Nº 03 — OFF THE CLOCK
Life behind the screen.
